Thursday, January 10, 2008
Kudos to Ikea
Impressed that Ikea was willing to run with this idea. Makes one think whether this could be a business idea for them.....a free Ikea hotel in their stores. Maybe add on a section that has a few working room setups in each store (they all seem to be big enough) then have people register to stay for free. Add in a bar and some entertainment and it would be a social scene....Wouldn't cost them too much to have the extra staff and can't imagine the "guests" wouldn't buy something during their stay after being able to try it out for a night or two.
Even got picked up on CNN
http://www.cnn.com/2008/LIVING/wayoflife/01/08/living.ikea.ap/index.html#cnnSTCVideo
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