The Delta Email

Here's an excerpt from a recent email I received from Delta about the exciting new updates for the fall:



"...But we're adding more than munchies. This fall, domestic First Class goes high class. Enjoy pillows, glassware and metal cutlery, in addition to the superior service you're already accustomed to receiving when flying First.........Flying has never been so refined!"



Talk about a sad state of affairs. It never ceases to amaze me how companies aways refuse to admit their weaknesses and actually talk to people like normal human beings. Imagine if they said something like "we realize flying has been tough over the last few years, but at Delta, we're trying to make flying better. With the reintroduction of pillows, glassware and metal cutlery in domestic first class, we're taking the first small step to making your first class exerience a little more first class. Yes it's a small step, but it's an important one, because we feel like every little bit counts."


I would think there's a pretty good chance anyone who can afford to fly first class, can remember the times when pillows, glassware, and metal cutlery were standard items in coach.... and that first class actually was "refined". So why act like having these things is an earth shattering experience? We all know better....a precious opportunity squandered.