Speaking of Al Gore.....

.....spoke with Douglas Atkin recently, author of "The Culting of Brands" One of the things we started talking about was Al Gore's movie. Douglas mentioned that one of the problems with Al Gore's movie was that after getting the audience all hot and heavy about change, he ends the movie by telling you to write your congressman.....a huge let down.

Then got into a discussion about how in order to affect change you have to give people somewhere to go after they get all dressed up. Would have made much more sense to tell them to start an online community or visit a particular place that's already doing something to aggregate their power and influence. Essentially do things to help build a community around it.

Common sense really, but most people get caught up and don't think more than one step ahead. Worth thinking about for selling things, dating, or any situation where you are trying to influence people to take action in a way you desire.

Thanks Douglas.