Been thinking alot about engagement lately. No, not the kind where you spend 3 months salary and get on one knee, but the new marketing buzzword for 2006/2007. (ie. getting people to actively interact with your brand on their own terms) Although I think some of the hype is a overkill (the best marketers have been doing this since the beginning of time) it does seem more relevant in a time where we have so many choices that in order to stand out, you have to do something interesting to get attention.
In any event, going to dedicate a few posts to the topic since its been on my mind (and work) alot recently. Like to think that these ideas can go beyond just brand and....eh hem...consumers to all aspects of peoples' lives, so would love to hear others' thoughts on this.
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