Friday, January 26, 2007

Getting Companies to Go Green

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Amory Lovins

Been talking about this video a lot lately. (see link below) Was flipping channels late one night and came across it. Amory Lovins, who runs the Rocky Mountain Institute, talks about the real barriers to environmental change and energy independence. He's the first one I've seen who's publicly shifting the thinking to implementation vs. theory. Cool stuff about how to change corporate thinking a little to show how being environmentally friendly can actually be very profitable...something every company is interested in. Check it out. About 15 minutes. Also has a somewhat interesting interview with the hotelier Ian Shraeger on there.

I think this guy should get together with Al Gore.

http://video.google.com/videoplay?docid=4569577556800822039&q=amory+lovins

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